Since the mid-1970s, Bruce Yonemoto has worked as a video and digital media installation artist, educator, writer and curator. The body of singlechannel videos he created from 1976 to the late 1980s (many of them done in collaboration with his brother, Norman) examined the effects of the mass media on our perceptions of personal identity (sexual, ethnic, and political), romantic love, melodramas and soap operas to TV commercials and the electronic metatext (the ultimate products of Hollywood’s search for audience identification and manipulation), desired to manipulate audiences while making them aware of that manipulation. Since 1989, his solo work has been exploring experimental cinema and video art within the context of installation, photography and sculpture. Positioning his work within the overlapping intersections of art and commerce, the gallery world and the television screen, he has been a strong proponent of the integration of fine arts and media. Yonemoto believes that the composition of mass media has become a new historical site of the domination of human behavior.

His recent work developed with funding from Creative Capital deals with the discovery of the real and poetic convergence between two phenomena specific to Argentina. It is the site of one of the few growing glaciers in the world as well as the last growing Lacanian psychoanalytic practice. His recent photo and video work was developed and produced in Vietnam and he also developed a performative project in Taiwan and a project exploring Cinema Novo in Rio de Janeiro.

Bruce’s solo installations, photographs and sculptures have been featured in major one-person shows at the ICC in Tokyo, the ICA in Philadelphia, the St. Louis Art Museum and the Kemper Museum in Kansas City. His work also was featured in Los Angeles 1955-85 at the Pompidou Center, Paris, the Generali Foundation, Vienna, and the 2008 Gwangju Biennale. Pacific Standard Time, Getty Research Center and most recently an expansive survey show in Kanazawa, Japan. Bruce is currently Professor of Studio Art at the University of California, Irvine.